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Spencer Susser of The Greatest Showman fame wrote and directed the piece with HSI, Jeff Vespa and Andy Gent’s Arch Model Studio co-producing. Yet Ralph’s situation is so shocking it's difficult to laugh through his insistence that his job is "essential" and "testing is what makes bunnies happy."
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The self-contempt the fluffy rabbit shows is darkly funny in contrast to the real horrors he faces.
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The script sees Ralph take us through a day in the testing lab as he gives a testimony about the importance of his work, and his pride in coming from a long line of testers. His body is also covered by chemical burns that make it painful to move. Poor old Ralph is blind in one eye, and can only hear a ringing sound in his right ear. Shot in the style of a documentary, 'Save Ralph' follows the routine of the working rabbit Ralph, voiced by Waititi - who is most famous for work such as What We Do in the Shadows and Jojo Rabbit. Voiced by Hollywood stars including Taika Waititi, Zac Efron, Ricky Gervais, Olivia Munn, Tricia Helfer and Pom Klementieff, the stop motion animation was unveiled on Tuesday (6 April) as part of a campaign to ban animal testing for cosmetic products.